A New Breed Of Underground Fencing What’s a brand to do when they’ve invented the smallest, most customizable pet containment collar in the industry, but very limited funds to market it? They launch an integrated branding campaign that’s so visually iconic that once you see the “swatch of green grass”, you’ll immediately recall their brand…. Read more »
Transforming Your College Image In A Major Way For decades, the College of Food, Agriculture & Environmental Sciences (CFAES) was known as the “school for farming” at Ohio State University. It was an image that the university desperately wanted to change given that the college offered a much broader scope of academic majors than just those associated with… Read more »
Meet Your Friendly Neighborhood Insurance Man As a long-time Nationwide Insurance agent, Kevin Sullivan began to see growing competition in his community. It was clear he needed to reintroduce himself to his neighbors. After some targeted discovery, Kevin looked to Migration to help create a new, down-to-earth brand image. Our strategy was to take the… Read more »
The Power Of Private Label Branding Extraordinary things can happen when you partner with one of the nation’s leading grocers and design firms, Kroger and LPK. Like the opportunity to help launch an extraordinary line up of brands such as: Private Selection, Mirra Beauty Care, Value Pet, Big K, Pet Pride, Simple Truth, Wholesome @… Read more »
Making Luxury Fun & Sexy Again Migration has been blessed to partner with some truly remarkable brands. And not just the big, global juggernauts, but also smaller, inspiring local brands like James Free Jewelers. With only two locations in Cincinnati and Dayton, we have delivered compelling, cost-effective solutions to help them shine over the past… Read more »
Welcome To The Pizza Zone For years, Domino’s locations offered only delivery and carryout; yet as demand for fast casual dining grew, it was clear a new marketing strategy would be in order. After consumer research revealed three “zones of opportunity”, our team created a series of strategic in-store promotions as well as out-of-home tactics… Read more »
A Dazzling Idea For TV Not all scratch-off tickets enjoy the privilege of having their own TV commercial. But when the instant game is worth $300 million with ten top prizes of $2 million, you shoot for a really big idea. And that we did by teaming up with Northlich. While the TV spot took months… Read more »
A Bright Idea On A Dim Budget What do you do when a client has a great cause and little money to spend on production and media? You find resourceful ways to dramatically cut the budget and even more creative ways to ensure your message cuts through the proverbial “clutter”. In this case, we scaled… Read more »
Perfect Blend Of Fashion And Music When P&G wanted to celebrate the heritage of their Bounce brand, Brand Image came calling and asked Migration to help. We jumped at the chance. The fantastic result? A real-life “Record of Events” in the history of Bounce. A double album set featuring four interior record sleeves, showcasing various package… Read more »
Changing The Way We View Market Research Ascribe helps the world’s largest market research firms efficiently collect, analyze and visualize verbatim comments. So they hired Migration to help streamline their communications, both visually and verbally. New responsive website. New navigation strategy. New product suite, icons and design system. New display banners. New print and digital… Read more »