Author: Mike Lupariello

Bounce

Perfect Blend Of Fashion And Music When P&G wanted to celebrate the heritage of their Bounce brand, Brand Image came calling and asked Migration to help. We jumped at the chance. The fantastic result? A real-life “Record of Events” in the history of Bounce. A double album set featuring four interior record sleeves, showcasing various package… Read more »

Clean Solar

A Bright Idea On A Dim Budget What do you do when a client has a great cause and little money to spend on production and media? You find resourceful ways to dramatically cut the budget and even more creative ways to ensure your message cuts through the proverbial “clutter”. In this case, we scaled… Read more »

Sibcy Cline Realtors

Building Two Brands And A Remodel Sibcy Cline has helped many of the world’s largest corporations manage their relocation programs. It was only natural they’d then develop a service to help those outside the corporate world relocate, as well. So they created MovingForLove.com and asked us to help. Strategy. Brand personality. Tagline. Logo design. A full… Read more »

Domino’s/Coca-Cola

Welcome To The Pizza Zone For years, Domino’s locations offered only delivery and carryout; yet as demand for fast casual dining grew, it was clear a new marketing strategy would be in order. After consumer research revealed three “zones of opportunity”, our team created a series of strategic in-store promotions as well as out-of-home tactics… Read more »

SCPA

A New Branding Campaign That Truly Performs The School of Creative & Performing Arts (SCPA) has long been considered the “premier pre-professional arts training school” in the nation. And now that they have a brand new, state-of-the-art facility… it was time to promote it. With our new branding campaign, we invited prospective students to “Take… Read more »

Pet Stop

A New Breed Of Underground Fencing What’s a brand to do when they’ve invented the smallest, most customizable pet containment collar in the industry, but very limited funds to market it? They launch an integrated branding campaign that’s so visually iconic that once you see the “swatch of green grass”, you’ll immediately recall their brand…. Read more »

Ascribe

Changing The Way We View Market Research Ascribe helps the world’s largest market research firms efficiently collect, analyze and visualize verbatim comments. So they hired Migration to help streamline their communications, both visually and verbally. New responsive website. New navigation strategy. New product suite, icons and design system. New display banners. New print and digital… Read more »

Nationwide

Meet Your Friendly Neighborhood Insurance Man As a long-time Nationwide Insurance agent, Kevin Sullivan began to see growing competition in his community. It was clear he needed to reintroduce himself to his neighbors. After some targeted discovery, Kevin looked to Migration to help create a new, down-to-earth brand image. Our strategy was to take the… Read more »

Trakkers GPS

Sharing The Glory With Endurance Athletes The inventor of the world’s first, real-time, GPS racing device asked us to help introduce their new sports brand geared at endurance athletes. On a minuscule budget, we created a series of attention-grabbing posters, print ads and race-day flyers. The messaging playfully captured the mindset of these extraordinary athletes…. Read more »

Trio Restaurant

Mmm… A Delicious Radio Campaign Creating a radio campaign for a brand that relies on a “celebration of the senses” is, well, tough. There are no mouth-watering images of culinary delights to feast on or flourishes of passionate, colorful design to arouse the senses. No, in radio, there is only “theater of the mind” brought to… Read more »