Sharing The Glory With Endurance Athletes
The inventor of the world’s first, real-time, GPS racing device asked us to help introduce their new sports brand geared at endurance athletes. On a minuscule budget, we created a series of attention-grabbing posters, print ads and race-day flyers. The messaging playfully captured the mindset of these extraordinary athletes. Our new positioning tag line, “Share The Glory”, encouraged friends and family to track their loved ones online during the race. When all was said and won, brand awareness skyrocketed and race day rentals were an overwhelming success.
STRATEGY | DESIGN | ADVERTISING