Domino’s/Coca-Cola

Welcome To The Pizza Zone

For years, Domino’s locations offered only delivery and carryout; yet as demand for fast casual dining grew, it was clear a new marketing strategy would be in order. After consumer research revealed three “zones of opportunity”, our team created a series of strategic in-store promotions as well as out-of-home tactics that immediately increased customer count, transaction size, and frequency of store visits. Shortly after the successful launch of our 20-store test market in Windsor, Canada, our new campaign spread to over 300 stores across Canada and then an additional 1,200 stores across northern U.S. and abroad.

STRATEGY | DESIGN | COPY | IN-STORE POP | OUT-OF-HOME | GUERILLA MARKETING

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3D Signage

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Promotional Countertop Display

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Promotional Countertop Display

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Gift Cards & Stands

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Gift Card & Stand

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Gift Card & Stand

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Car Freshener

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CinnaStix Measuring Tape Promo

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Bar Coaster

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Bar Coaster

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Door Hangers

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